BEVERLY HILLS, Calif. (May 1, 2025)—Endeavor Group Holdings, Inc. today announced that it has entered into a definitive agreement to sell Frieze, one of the world’s most influential contemporary art organizations, to a new global events and experiences company founded by Ariel Emanuel and backed by a consortium of leading global investors.

Frieze, inclusive of its international art fairs and respected editorial and digital platforms, will become a foundational part of Emanuel’s new company. With deep experience in the cultural and creative industries, and a strong personal connection to Frieze, he brings both vision and continuity to the business as it builds on its impressive legacy and embarks on a new phase of innovation and opportunity.

“Frieze has always been a source of inspiration for me—both professionally and personally,” said Emanuel. “Having worked with the team for nearly a decade, I’ve seen firsthand the strength of their community and the ambition driving their mission to expand the reach and understanding of contemporary art. Frieze is well positioned for further growth and represents a strategic cornerstone in our new global events platform.”

Frieze CEO Simon Fox and his leadership team will continue to oversee the business and work closely with Emanuel, ensuring a seamless transition and continued momentum.

Latham & Watkins LLP acted as legal advisor and The Raine Group and BDT & MSD Partners acted as financial advisors to Endeavor Group Holdings, Inc. Akin Gump Strauss Hauer & Feld LLP acted as legal advisor and Goldman Sachs & Co. LLC and LionTree Advisors LLC acted as financial advisors to the buyer.

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About Frieze

Frieze is a leading global contemporary art organisation, renowned for its art fairs, publications and digital presence. Founded in 1991 with the launch of frieze magazine, the brand has grown to encompass seven of the most significant art fairs worldwide in cities including Chicago, London, Los Angeles, New York and Seoul. These events attract leading artists, galleries and collectors, fostering innovative dialogues and practices within the art community. Frieze magazine continues to set the benchmark for insightful art criticism and commentary, while frieze.com serves as a vital online resource. Committed to expanding the reach and understanding of contemporary art, Frieze also hosts year-round curated programs and associated initiatives, such as No.9 Cork Street and Frieze 91, that enrich the cultural landscape.

With a dedicated team passionate about the arts, Frieze remains at the forefront of artistic exploration and cultural discourse, connecting diverse audiences with groundbreaking artists and their work. For more information, visit frieze.com.

About Endeavor Group Holdings, Inc.
Endeavor Group Holdings, Inc. is a private holding company that owns businesses including WME Group, a portfolio of representation businesses including talent entertainment agency WME and global cultural marketing agency 160over90. Endeavor Group Holdings, Inc. is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC, WWE, IMG, On Location, and PBR.

Contacts

Frieze

Media: belinda.bowring@frieze.com

Endeavor Group Holdings, Inc.

Media: press@endeavorco.com