Endeavor Announces Strategic Investment In Nonscripted Production Company Asylum Entertainment Group

Rebecca Sanhueza to lead Endeavor’s nonscripted content business

Beverly Hills, CA (March 7, 2023) – Endeavor Group Holdings, Inc. (“Endeavor”), a global sports and entertainment company, today announced it has made a strategic investment in Los Angeles-based, Emmy® Award-winning nonscripted production company Asylum Entertainment Group (“Asylum”). Through this investment, Asylum will have the financing and resources to supercharge its footprint through domestic and international M&A.

Asylum, whose portfolio includes The Content Group, Texas Crew Productions, Big City TV, Breaklight Pictures, and Audity, will become part of Endeavor’s nonscripted content division, led by Rebecca Sanhueza, EVP of Content Strategy & Development; Head of Nonscripted Content at Endeavor. Asylum’s CEO Steve Michaels and President Jodi Flynn will report to Sanhueza.

“Rebecca is a key architect of Endeavor’s content strategy,” said Endeavor President Mark Shapiro. “She played a crucial role in developing both Endeavor Content and IMG’s original content business, and brings the vision and strategy necessary to realize our global ambitions in nonscripted.

“Asylum is the ideal complement to our existing portfolio, and Steve will have our full support in building out an industry-leading nonscripted business,” Shapiro continued.

“We’ve long admired Steve and Asylum’s stellar work,” said Sanhueza. “As we look to invest further in nonscripted production, Steve’s appetite for growth, remarkable track record and market insight will benefit all our creative partners.”

“Endeavor is the ideal partner for our next chapter of growth in the nonscripted space,” said Michaels. “We’re excited to provide new partners with unique opportunities that amplify their vision, brands and businesses.”

Asylum is one of the most prolific nonscripted media and entertainment groups in the U.S. After spearheading the 2014 sale of Asylum Entertainment to Legendary Entertainment, Michaels announced the launch of his new company in 2018. Asylum has created Peabody, Emmy® and NAACP Award-winning series and specials for a wide array of networks and streamers.

About Endeavor

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

About Asylum Entertainment Group

Launched by multi-award-winning producer Steve Michaels, Asylum Entertainment Group (Asylum) is the parent company to The Content Group, Texas Crew Productions, Big City TV (co-founded with Lori Rothschild Ansaldi), Breaklight Pictures (co-founded with Dan Johnstone) and Audity. Asylum has produced a diverse slate of reality, documentary and other nonscripted series, including launching ESPN’s Emmy® and Peabody Award-winning series 30 for 30. Other titles include Hillsong: A Megachurch Exposed, American Cartel, King of the Con, Doubling Down with the Derricos, Sins of the Amish and How I Caught My Killer.